How to Become A Spray Tan Artist
In case you missed it, the sunless tanning industry is one of the fastest growing sectors of the beauty industry. And thanks to the fact that you don’t need a license or certification to become a spray tan artist in most of the United States, it’s easier than ever to join the billion dollar industry. The best part? There’s many different types of spray tan businesses that you can start—some with little to no overhead. Ready to dive in and learn how to start a sunless business? Read on for all the steps to take to get glowing.
1. Learn How to Spray Tan
As mentioned, as of 2025, the only states in the U.S. that you need to be licensed to spray tan are Oregon and Ohio. That means, there are no regulations or specific certifications needed in all other 48 states. With that being said, it’s important to learn the ins and outs of spray tanning from a trained professional and industry veteran.
There are many virtual and in-person training options throughout the United States that’ll teach you how to spray tan. You can even find a directory of spray tan courses here.
2. Create a Business Plan
Before investing money, outline your goals and strategy:
Business Model: Mobile, home-based, or salon.
Target Market: Brides, fitness competitors, everyday clients.
Services & Pricing: Single sessions, memberships, packages.
Startup Costs & Budget: Equipment, products, marketing, licensing.
3. Register Your Business & Obtain Permits
Choose a business name and check for availability.
Register as an LLC or sole proprietorship for legal protection.
Apply for an EIN (Employer Identification Number) if hiring staff.
Get required business licenses and insurance.
4. Purchase Equipment & Supplies
Spray Tan Machine (HVLP recommended)
Tanning Tent (for mobile businesses)
Spray Tan Solution (DHA-based for different skin tones)
Ventilation System (to reduce overspray)
Disposable Items (hairnets, nose plugs, sticky feet)
5. Set Pricing & Packages
Research local competitors and offer competitive rates:
Single spray tans can cost anywhere from $30 to $100+ depending on your location
Packages: (Buy 3, Get 1 Free)
Memberships: Unlimited monthly tans
Add-ons: Rapid tan, contouring, shimmer drops
6. Build Your Brand & Market Your Business
Website with Online Booking (Use platforms like Vagaro, Square, GlossGenius)
Social Media Marketing (Instagram, TikTok, Facebook)
SEO Optimization (Target keywords like "best spray tan near me")
Join the bestspraytansnearme.com platform to advertise your business.
Local Advertising & Partnerships
Collaborate with gyms, bridal shops, and salons.
Offer first-time client discounts & referral incentives.
Attend local events to network and promote your services.
7. Provide Top-Tier Customer Service
Educate clients on pre-tan prep (exfoliation, avoiding lotion).
Offer detailed aftercare instructions (moisturize, avoid water for 8+ hours).
Follow up with clients and request Google & social media reviews.
8. Expand & Scale
Offer mobile spray tanning for events & weddings.
Sell tan-safe & skincare products.
Introduce VIP memberships & spray tan parties.