Cult-favorite self tanning brand, Bondi Sands, launched its first skincare brand, Everyday Skincare, after garnering a 50,000+ person waitlist. The collection launched with 12 products exclusively on BondiSands.com on November 4 and is now available worldwide. As the name suggests, the line is designed for the everyday person to use daily as it is simple, effective, affordable (with all items under $19), and sustainably packaged from 100% recyclable packaging.

The paraben-, cruelty-, and fragrance-free line was not only dermatologically tested before launch, but also tested by real Bondi Sands customers. After being tested, each of the 12 products were claimed as being effective by 90% or more of the participants. The most effective of the lineup? The Buff’n Polish ($15.99) gentle chemical exfoliant, which 100% of users claimed to see an improvement to the texture of their skin after 30 days. In addition to the exfoliant, the collection includes a range of cleansers, serums, moisturizers, and masks. Some other key players include Fresh’n Up Gel Cleanser ($14.99), Fountain Of Youth Bakuchiol Serum ($15.99), and Bondi Babe Clay Mask ($18.99).

At a time where countless makeup and skincare brands are dipping their toes into the self tanning market, it’s refreshing to see a self tanning brand flip the script and enter the skincare market. Although Bondi Sands has always been in the skincare market in a sense as millions of its customers have trusted the brand with their skin on a regular basis, this is the brand’s first foray into dha-free (dihydroxyacetone, the active ingredient that creates a tan on the skin) skincare. But it’s here, and Bondi Sands is now ready to enter your routine on a daily basis with products that will simplify your routine.

According to Bondi Sands’ co-founder & CEO, Blair James, the launch of Everyday Skincare is a natural progression for Bondi Sands as the brand “first evolved from self tan to suncare, through to body and now skincare — in reality, we always were a skincare first brand, and launching into skincare completes our skin health story,” he said at a launch event for the line in New York City. To his point, Bondi Sands first amassed its loyal following through its signature line of self tanning mousses and lotions, then continued its momentum with Suncare a SPF line, then with Pure; the bronzer-free, clear self tanning line, and finally now, with Everyday Skincare.

For now, you can shop the new line exclusively on BondiSands.com, but stay tuned for updates surrounding if and when Everyday Skincare will join its self tanning and suncare counterparts on the shelves of Ulta and Walgreens.