On February 10, cult-favorite self tanning line Loving Tan launched “Platinum” its darkest shade yet. And yes, that means the new shade is darker than Loving Tan’s Ultra Dark Self Tanning Mousse. The lightweight, foaming mousse, (which fully develops within eight hours), has been three years in the making and was developed to make applying multiple layers of self tan a thing of the past.

Loving Tan formulated a higher concentration of DHA (dihydroxyacetone; the active ingredient in sunless solutions that make you tan), to deliver the maximum results in just one application. The “Platinum” shade has a dark bronze color guide to produce an immediate color while it develops into the deepest, darkest shade within eight hours. You can opt to rinse the tanner off after four hours for a dark tan, or wait up to eight hours for the darkest shade possible. With proper self tanning prep, hydration, and maintenance, the “Platinum” shade can last on the skin for up to 10 days.

Alongside the highly concentrated DHA, Loving Tan formulated “Platinum” with coffee seed extract to boost collagen; pomegranate fruit extract to act as an antioxidant; and aloe vera to moisturize, soften, and nourish the skin which ultimately prolongs the life of the tan.

Loving Tan’s Platinum Mousse is available now on LovingTan.com and Ulta.com. It costs $40 for 100ml and $65 for 200ml.