We don’t blend in. We break molds.
ALT SUN is reimagining what’s possible in the sunless industry when innovation meets intention. We are not only the leading brand in Sweat Resistant solutions, We’re building a more inclusive space—one where diverse voices don’t just have a seat at the table, but shape the conversation entirely. As leading innovators in sunless tanning, we push boundaries not for the sake of disruption, but to create meaningful change that elevates everyone in our industry. Founded by Steph Taylor, a woc and a celebrity spray tan artist with 15+ years in the industry.
At our core, we’re a community-first company. Every decision we make, every product we develop, and every partnership we forge is guided by one question: How does this serve the people who matter most? Because we believe that true innovation isn’t measured in market share—it’s measured in the positive impact we have on the communities we’re privileged to serve.
ALT SUN: Innovation with purpose. Inclusion by design. Community above all.
Website to shop: heyaltsun.com
Instagram:@heyaltsunpro
Facebook: ALT SUN Pro Solutions
Customer Service Email: info@heyaltsun.com
Education: ALT SUN Academy.
ALT SUN Product Overview.
Welcome to ALT SUN where are committed to revolutionizing the sunless industry by creating an inclusive space and product line while educating and promoting skin safety to ALL demographics. With each spray tan, we can change the trajectory of a skin cancer diagnosis daily. Safe skin is in and together, we can help educate the masses.
Their lineup includes…
Professional solutions:
BODY OG: Neutral Brown 14% Rapid
MADE FOR MELANIN: 16% Rapid Endurance Formula
PILLOW TALK: Olive and Mahogany 9.5% Overnight
Poolside Drying Powder
The Smoothie Exfoliating Brush
ALT SUN values the highest quality ingredients to provide a tanning experience catered to every skin tone and body.
That’s why their solutions are…
Vegan
Cruelty-free
Made with 100% recyclable packaging
Ethically-sourced ingredients
Download ALT SUN’s free solution guide.
See ALT SUN on real skin…
Why the tan bible Loves ALT SUN…
Truly inclusive from the start: Not an afterthought; built specifically for melanin-rich skin and created by a woman of color for people of color.
Industry-first innovation: One of the first spray tan solutions intentionally formulated for deeper skin tones.
High-performance formula: Delivers richer, more even coverage on deeper tones while developing quickly and flawlessly on lighter skin.
Skincare-forward approach: Hydration Boost Technology formulated with hyaluronic acid conditions the skin while tanning for a healthier, more radiant finish.
Addresses real concerns: Helps minimize the appearance of hyperpigmentation, a need often overlooked in traditional formulas.
Long-lasting results: Proprietary ENDURANCE technology ensures 7–12 day wear with a smooth, natural fade.
Universal payoff: By formulating for depth first, every skin tone benefits with better color, coverage, and longevity.
Pro-approved performance: Trusted by artists who prioritize results, inclusivity, and innovation.
Purpose-driven brand: Rooted in intention, representation, and redefining standards in the sunless space.
ALT SUN’s Hero Products:
Explore ALT SUN’s lines of professional products and tanning accessories.
Professional Solutions:
Use code “glowtfup” for 10% off solutions.
Meet Alt Sun’s Founder, Steph Taylor
Steph Taylor is a celebrity spray tan artist with over 15+ years in the sunless industry. As a WOC and a BIPOC skin specialist, she has made it her mission to bridge the gap and not only create a more diverse and inclusive lane in the sunless industry, but to really spread education in the sunless industry and beyond about skin safety for ALL demographics.