Made with your tan in mind.
Phaux was founded by two longtime self-tanners with over a decade of experience in beauty manufacturing, skincare, product development, and brand creation.
After learning how skin balance impacts the self-tanning experience, we saw a gap in body care made specifically for self-tanners. We created Phaux to deliver elevated, solution-driven products that help people get more from their tan without compromising their skincare routine.
Our first product, Golden State pH-Balancing Body Wash, was designed to address one of the most common self-tanning concerns: post-tan odor. By supporting the skin's natural pH while gently cleansing, it helps improve the tanning experience instead of simply masking odor.
Golden State is just the beginning. Phaux is building body care that solves the everyday challenges of the self-tanning lifestyle—from prep to maintenance.
Website to shop: phauxbeauty.com
Instagram: @phauxbeauty
Wholesale opportunities: wholesale@phauxbeauty.com
Customer Service Email: hello@phauxbeauty.com
Phaux Beauty offers a range of body care items for self-tan users and spray tan clients.
Their lineup includes…
Golden State PH Balancing Body Wash
Available in scented with notes of Lemon, Bergamot, Jasmine, Caramel, Mandarin, Musk, Amber, Moss
Unscented
Phaux Beauty’s products…
Help neutralize post-spray tan odor
Offer a gentle sulfate-free cleanse
Supports the skin barrier with ceramides
Formulated with a hydrating, non-stripping formula
Designed for daily use
Key ingredients…
Ceramide Complex: Ceramides, cholesterol, and phytosphingosine help support the skin barrier and maintain moisture.
Squalane + Hyaluronic Acid: Help hydrate and soften skin for a smooth, comfortable feel.
Panthenol + Aloe Vera: Help soothe and condition skin after cleansing.
Phaux Beauty Overview:
Meet Phaux Beauty’s Founders
Phaux was founded by Courtney and Maggie, two longtime spray tan lovers who were tired of dealing with the same problems every self-tanner knows too well. With over a decade of experience in beauty product development and manufacturing, they had seen firsthand how products are created and realized that self-tanners had largely been overlooked.
After years of spray tanning themselves and hearing the same frustrations from others, they decided to build the products they wished already existed.
Today, they are developing Phaux while also raising their young families, proving that even in the busiest seasons of life, there is always time for a great tan.